StudentBoard and Social Media

27/01/2011

Social Media is set to become a dominant means of communication in the corporate world, with one-fifth of businesses preferring it to e-mail by 2014.

This finding, by Gartner, has been linked to changing demographics and the growth in the number of devices which can support social media interaction.

In the fast-moving graduate recruitment market this evolution is set to be all the more dramatic, with recruiters already setting the standard, showing the rest of business how to implement social media effectively to deliver to business objectives. While cautious at first, several of the biggest legal and financial firms, as well as smaller, more specialised recruiters are embracing the opportunities it presents, developing innovative and strategic approaches, and realising real returns on their investments.

StudentBoard is currently developing research into student opinion on the development of social media marketing by recruiters. In this fast-moving and trend-savvy market, these insights are bound to surprise.

Latest News

News Archives