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Social Media is set to become a dominant means of communication in the corporate world, with one-fifth of businesses preferring it to e-mail by 2014.
This finding, by Gartner, has been linked to changing demographics and the growth in the number of devices which can support social media interaction.
In the fast-moving graduate recruitment market this evolution is set to be all the more dramatic, with recruiters already setting the standard, showing the rest of business how to implement social media effectively to deliver to business objectives. While cautious at first, several of the biggest legal and financial firms, as well as smaller, more specialised recruiters are embracing the opportunities it presents, developing innovative and strategic approaches, and realising real returns on their investments.
StudentBoard is currently developing research into student opinion on the development of social media marketing by recruiters. In this fast-moving and trend-savvy market, these insights are bound to surprise.
The StudentBoard team paid a visit to various academic institutions across the country in Mumbai, Delhi and Bangalore. We were well prepared for the monsoon season with umbrellas, anoraks and sun cream. Meeting students and university staff from all the … More »
Our campus ambassadors have been representing five of the world’s top graduate recruiters at over fifty of the world’s top universities. More »
We’ve run surveys across Europe, the US and Asia into attitudes towards careers in investment banking for two different major Europe-based international investment bank More »
We have just completed on-campus promotions across Moscow for a leading global investment bank headquartered in Europe.
While a proportion of students professed a preference for working within the state run China International Capital Corporation and China Bank, the great majority (71%) were drawn to the western investment banks. In addition to the Chinese research project, StudentBoard … More »